Third-party cookies – We use or allow third-party cookies (Google Analytics) to help us monitor our web traffic and see which products have been viewed in which frequency. As with our cookies, these third party cookies do not collect any personal information.
The reason we are informing you of this is because of the European Directive 2002/58/EC (Directive on Privacy and Electronic Communication). According to this directive, everyone who visits a website that contains cookies must be informed:
• that the website contains cookies,
• what these cookies are used for and
• how these cookies can be rejected.
You can refuse the use of Google Analytics by clicking on the following link. An opt-out cookie will be set on the computer, which prevents the future collection of your data when visiting this website: Opt-Out of Google Analytics Tracking
We use Google Analytics Demographics and Interest Reporting. We use data from Google’s Interest-based advertising or 3rd-party audience data (such as age, gender and interests) with Google Analytics for marketing purposes and for the continuous improvement of our services. You can opt-out Google Analytics for Display Advertising and customize Google Display Analytics Network ads using the ad preferences manager on https://www.google.com/settings/ads.
Further information concerning the terms and conditions of use and data privacy can be found at http://www.google.com/analytics/terms/gb.html or at https://www.google.de/intl/en_uk/policies/. Please note that on this website, Google Analytics code is supplemented by “gat._anonymizeIp();” to ensure an anonymized collection of IP addresses (so called IP-masking).